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    What Makes a Successful Brand?
    Rob Amo

    What Makes a Successful Brand?

    What do you think makes a powerful brand? Please leave your thoughts in the comments section below.
    721
    A Cautionary tale
    Rob Amo

    A Cautionary tale

    This listening lesson provides an example of what not to if you want to protect your brand.
    480
    Brands as names of products
    Rob Amo

    Brands as names of products

    Sometimes one brand dominates the market and the name of the brand replaces the more generic name of the product. See if you know the...
    240
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